How to invest commercial indoor playground equipment successfully?
Choosing the right way to open indoor playground project.
Choosing the right factory to start your indoor playground case!
Indoor playground usually leeches on to large supermarket and prosperous business center and exists as auxiliary facilities. Relying on supermarket to attract customers is the main consumption pattern of indoor playground in recent years.
In the development of current society, expenditure for children has already dominated in consumption in a family, in that case parents are more likely to spend money for their kids. Generally speaking, current indoor playground is not merely accessory of supermarket, but also can be independent consumption market.
With the development of children’s amusement equipment, interesting and educational children’s playground equipment has been produced. At the forefront of toy’s trend, Cowboy toy always offer innovative playground equipment, and provide complete and basic service for indoor playground dealers, that would bring huge consumption from attracted parents and children.
Nowadays indoor playground consumption market is on the rise, how to purchase indoor playground equipment? However, many indoor playground, which has opened not for a long time, had to transfer or shut the business down. Why indoor playground business can’t get success in such a good market condition?
Purchase indoor playground equipment, not only depends on attraction of indoor playground itself, but also needs to meet requirements of post-80s young parents who are pursuing high quality in regard to product feature and store management.
For example, we need to check whether playground items are sufficient to play, whether those items are safe enough, whether those items combined in a scientific way, and whether more educational meaning in those items can be extended.
Investing an indoor playground is a gross-cost project. It needs to take a long-term view if you want to cover your cost and make a profit in a short time. It’s inevitable to put a lot of efforts into whole process from investigation in early investment stage to running business stage.
For every project, estimation and budget is extremely important, and it’s the key of success.
Survey on environment and customer flow of indoor playground
1. Two meanings of environment
Environment of indoor playground site place not only means the whole condition in surrounding area, but also means the level of prosperity in this place. Consider area size of your store thoroughly, in case that it’s too small for a long-term business running. To do it properly, there are two things to think, your financial condition and the level of prosperity of environment. Choosing a location in large shopping mall, would be convenient for parents to shop and for kids to play.
2. Survey on customer flow of indoor playground site place
Survey on customer flow of indoor playground site place is to investigate customers number of this business district, is as a reference to turnover for a new opened store. The survey mainly aim at those mother-to-be and young parents. This survey should pay attention to the flow of store on different date in different time, especially the flow condition on holidays.
Be ready for investment, choosing the right way to start indoor playground project.
1. Factors might influence business
There are many different factors might influence business, it depends on the specific case. A playground business is not only up to site selection of store, but also have big things with scope of operation, business pattern, brand image, service etc. We should prepare carefully and consider thorough in the early investment stage, and try best to lower risk.
2.Survey on consumption level
Evaluation on consumption level would be rather complicated, generally speaking, it needs to evaluate from lots factors such as housing, transportation, communication, custom, families, entertainment, education, medical etc.
Opening a jewelry store or high-end custom store in Rich area, targets the high income customers, it turns out a successful case on evaluation. Where there are villas in the suburb and high-end residences, there are rich people.
Besides, the proportion of children among total population nearby is a critical data for this survey. The more kids there are, the larger potential consumer group for kids’ playground equipment it would be.
3. Choosing a good kid’s playground equipment manufacturer
Better to visit its factory, and make investigate about their real management condition and scale of development. Furthermore, investigating a manufacturer’s production reputation, behaviors in goods delivery, after-sales service is the last but not the least thing to choose a good manufacture.