Cowboy Group Shines At China-Vietnam Export Brand Joint Expo, Deepens Presence in Southeast Asia, And Writes A New Chapter in International Development

Recently, the 4th China (Vietnam) Export Brand Joint Expo concluded successfully at the Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. As a leading enterprise in China's amusement equipment industry, Cowboy Group made a grand appearance at Booth B1C212, showcasing its three core product lines-unpowered amusement equipment, water park equipment, and indoor playground equipment. With its innovative product matrix and international brand image, Cowboy Group became a focal point of the exhibition.

Exhibition Highlights: A Golden Platform Connecting RCEP Markets

As one of the largest and most influential trade exhibitions independently organized by China in Vietnam, this year's event adopted an innovative "AI + Data" and "1+N" exhibition model, attracting nearly 500 participating companies. The exhibition area exceeded 12,000 square meters, welcoming over 22,000 professional buyers from Vietnam and other RCEP markets. This platform not only provided a bridge for Chinese enterprises to explore the Southeast Asian market but also served as a strategic window for understanding regional consumption trends and deepening international cooperation.

Strategic Expansion: Using Vietnam as a Hub to Expand Across Southeast Asia

Against the backdrop of a shifting global economic landscape, Vietnam has emerged as a key node for Chinese enterprises in their globalization strategies, thanks to its rapid economic growth and vast consumer market potential. Cowboy Group's participation in this exhibition aimed to further solidify its presence in Southeast Asia. Through in-depth exchanges with local clients and partners, the company gained precise insights into regional cultural characteristics and consumption habits, enabling it to offer more localized and adaptable products and solutions. Leveraging Vietnam's geographic advantages as a hub, Cowboy Group plans to extend its business reach across Southeast Asia, enhancing its international market share and brand penetration.

Technology-Driven: Two Decades of Craftsmanship Building Core Competitiveness

With over 20 years of expertise in the amusement equipment industry, Cowboy Group has always adhered to the principles of "safety + creativity + quality" as its foundation. As a national high-tech enterprise, the company holds more than 200 patents, and its products have obtained international certifications such as EU CE and German TUV, establishing a comprehensive quality control system covering R&D, production, and testing.

At the exhibition, Cowboy Group presented modular structural designs, immersive scene creation, intelligent safety systems, and flexible "one-park-multiple-themes" customization solutions, offering innovative "entertainment + commercial" strategies for scenarios such as cultural tourism sites, theme parks, and commercial complexes. Its product matrix, which combines functionality and aesthetic value, drew significant attention from industry peers and buyers.

Global Services: Providing One-Stop Amusement Space Solutions

As an integrated enterprise encompassing R&D, production, sales, installation, and after-sales services, Cowboy Group has established a business network in over 100 countries and regions worldwide. It has developed a full-cycle service system that includes "pre-sales demand analysis-customized implementation during sales-post-sales maintenance and support." With outstanding product quality and responsive service, the company has built a trusted brand image as a "reliable amusement equipment supplier" in overseas markets, becoming the preferred long-term partner for global clients.

Future Vision: Dual Engines Driving the Definition of a New Global Amusement Ecosystem

Looking ahead, Cowboy Group will leverage "product innovation" and "service upgrades" as dual engines, supported by its digital R&D center and global service network. The company is committed to creating landmark children's amusement spaces that integrate "entertainment experiences, educational empowerment, and social interaction." By merging cutting-edge technology with scenario innovation, Cowboy Group will continue to deliver full-scene solutions with greater commercial value to global clients, driving the amusement industry toward smarter, more diversified, and internationalized development.

From China to the world, Cowboy Group will maintain an open and cooperative approach, exploring market opportunities and drawing a blueprint for growth alongside global industry partners. With professional quality and an innovative spirit, the company is poised to write a new chapter in the internationalization of Chinese brands.