Want More Customers Come To Your Indoor Play Center

1. convenience principle

When the indoor play center is open, have you ever encountered pedestrians who enter the store to take shelter from the rain, borrow umbrellas, and ask for directions? Now many businesses find it troublesome and refuse them, and are unwilling to provide convenience to customers and pedestrians. In Japan, there is a shop that advertises on the street, Garden-style toilets are free to use, which attracts many pedestrians to use. Pedestrians enter and exit the toilets to keep customers and business is naturally getting better and better. This is the principle of convenience, convenient for others and convenient for yourself.

Tips:

In fact, the indoor playground site can open toilets, Wi-Fi, and leisure facilities for free. In addition, the pure water in the playground is also provided to customers or pedestrians for free. Passers-by are allowed to enter the playground to enjoy the cool in the summer. These convenience measures will give people a very intimate feeling. It will also attract many customers.

2. Influence principle

The influence of the indoor play center directly determines whether customers choose to enter the consumption. When you go shopping as an ordinary consumer and pass by a playground, what influences you to enter the playground? What influences your purchase decision? For example, a picture of delicious dishes attracts you to walk into a restaurant, and the personalized dress collocation of a model in the window of a clothing store also attracts you to enter the store. This is the Influence principle.

Tips:

Therefore, whether it is normal or when there are promotional activities in our indoor playground, we must make full use of audio, image, pictures, characters, colors and other factors to affect pedestrians, such as cute dolls and colorful colors to attract children to influence customers to enter the playground.

3. Number one principle

No store is very popular as soon as it opens, and the popularity of the store also needs to accumulate. Your store does not need to be the best in the country, nor the best in the entire company, you only need to be the best in your regional market.

Tips:

It can be said that now every indoor playground is surrounded by competitors. Your playground only needs to serve a little better than your opponents, your activities are a little more creative than your opponents, and your sales staff are a little bit stronger than your opponents. All these a little bit are gathered together.  Your indoor play center will become the number one in overall strength in this area!

4. Good reputation principle

For the playground, the gold cup and silver cup are not as good as the customer’s reputation. The greatest salesman in the world is the customer himself. The sales tried their best to recommend which offer is more favorable to the customer, which equipment or activity is more beneficial to the child, it is not as good as the customer to say This playground is great! This is the principle of reputation. If the store manager and clerk maintain the reputation of the indoor playground, your customer base and customer referral rate will naturally rise.

Tips:

playground managers usually pay more attention to the improvement of the professional knowledge of the clerk and the actual situation of the customers when recommending to customers. After all, customers entering the door show that they still have certain needs (more often children's needs). With strong expertise and appropriate joint sales, coupled with a good service attitude, the store's reputation will naturally spread.

5. Publicity principle

Nowadays, publicity has become a necessity of marketing. Any store that doesn't pay attention to publicity can only wait and close. Therefore, in the regional market, you must do everything possible to make your indoor playground name, brand slogan or symbol logo everywhere. Remember, we must continue to do this.

Tips:

Propaganda carriers are everywhere. Cars, walls, the Internet, on paper, mobile phones, people, fixed and circu