Cowboy Group Logo Refresh | 23rd Anniversary Celebration

This year marks the 23rd anniversary of the founding of Cowboy Group.

Over the past 23 years, Cowboy has remained dedicated to the outdoor playground equipment supply, staying true to our original aspiration of "becoming a global brand that brings more joy to the world." With professionalism and craftsmanship, our company has been creating safe and happy spaces for children to grow around the globe.

To align with the brand's global expansion and highlight its core values, we partnered with LKK and incorporated creative input from the public to launch a brand image upgrade-evolving through heritage while holding fast to innovation, and integrating brand values with design aesthetics.

Cowboy Group's new logo embodies the brand's founding spirit and future vision. Every detail reflects our deep consideration for children, the industry, and what lies ahead.

Centered on the letter "C" from the company's English name "COWBOY," the semi-enclosed shape conveys Cowboy's "child-centered" philosophy, preserving the brand's original memory points.

A Smile: the most direct expression of happiness, and also the core mission of Cowboy - to let every child experience joy through play.

Looking up: Cowboy's 23 years of Keeping working deeply and persistently to grow upward, and its beautiful expectations for the future of the children's amusement industry.

The Slide: A slide is incorporated into the English letter design to highlight the industry and our company's core products. The letters "O" and "W" are connected by a slide, symbolizing Cowboy's role in "linking joyful moments and connecting parent-child relationships."

New IP "MuMu": Inspired by a puppy, the warm and bright orange hue radiates sunshine, energy, and childlike innocence. With its approachable and friendly character, MuMu easily connects with children, becoming a close childhood companion and symbolizing the brand's commitment to a childlike perspective.

With the new logo as a starting point, Cowboy will continue to achieve comprehensive brand upgrades. While enhancing brand influence, we adhere to the spirit of craftsmanship and innovative thinking, continuously expand the "amusement+" industry pattern, and work with global partners to create landmark projects full of joy.