How To Charge For Indoor Playground

As one of the main sources of park revenue, the pricing of indoor children's naughty castles has always been the top priority of park management. Pricing is based on the operator's own operating costs, comparing the same type of indoor playground, and finally completing product sales, taking into account the pressure of competition between playground, and gaining the most customers in order to obtain the marketing effect and the best revenue. After the price is set, it may change with the update of equipment and the increase or decrease of operating costs, but it is generally decided that it will not be changed easily in the future. So, how can the price be guaranteed to ensure the good operation of the children's naughty castle?

The pricing of indoor playground has the following key points:

1. In addition to consumption concepts and capabilities, the number of local indoor playground and population has an important impact on the price of playground. If there are more local soft playground, the price should not be set too high. On the contrary, if it is a standout situation, the price can be higher.

2. Consider using diversified pricing to meet the needs of different consumers, such as:

1. The difference between individual customers and members: such as single ticket, 10-time card, 20-time card, monthly card, quarterly card, semi-annual card, annual card, promotion card, etc. The advantage of the difference is that it allows customers to have more with more choices, you can get more benefits, while retaining the popularity of the indoor playground and recovering the investment cost in advance.

2. Different price according to different age groups: such as half-price tickets under three years old, full-price tickets over three years old, etc

3. The fees are classified according to the time of admission: time ticket, unlimited time ticket.